Organizational Culture – Service Industry

One of the most underrated aspects of making a business successful is the importance of the organizational culture. The culture is built on the shared values, beliefs, and principles of individuals within the organization. Instead of focusing on building a strong, sustainable culture, organizations are more concerned with cutting costs. The service industry is a prime example of this. I have worked in different facets of the service industry for the past five years and all the organizations I have worked for are structured the same way. They use labor, food, and bar costs as a barometer to measure how well the organization is operating. Management is judged by how well they are able to manage these costs.

How much total revenue the organization brings in seems to be almost irrelevant. The overall goal of the organization is to maximize profit. Lowering labor, food, and bar costs and maximizing profits do not go hand in hand. For example, a manager could decide to cut the number of employees working on a Saturday night in half. The manager could also order poor quality food in attempt to lower food cost. Meanwhile, the service and quality of the product suffer because of the structure put in place by the organization, so no one wants to patronize the organization, thus actually reducing profits. Organizations structured in this manner suffer from weak cultures. The organization’s goal, maximizing profits, and the management’s goal, lower costs, are not aligned, resulting in a large organizational performance gap. According to the article “Importance of Organization Culture”, building a strong organizational culture helps with many aspects of making a business successful including the following:

• Aligning individual and organizational goals
• Creating healthy competition amongst employees
• Helping create a positive brand image of the organization
• Creating a common platform allowing employees to perform at their best
• Helping unify employees from different backgrounds
• Promoting healthy relationships between employees
• Extracting the best out of each individual

A strong organizational culture conveys the goals, beliefs, ideas, and appropriate behaviors to individuals within an organization in order for the organization to achieve its goals (Gupta,2009). Poorly structured organizations in the service industry need to adapt by making changes to their culture. Changing the culture of an organization can be a very difficult task to accomplish. Leaders of the organization need to facilitate the change by evaluating ineffective strategies and recommending new strategies (Gupta,2009). The leaders must promote the cultural values of the organization by conveying these values to all individuals in the organization and encouraging socialization among employees. By developing a strong, sustainable culture, organizations will extract the best out of their employees, become more efficient, and increase profitability(Gupta,2009).

References

Gupta, A. (2009). “Changing Organizational Culture”. Practical Management Retrieved from
http://practical-management.com/Organization-Development/Changing-organizational-culture.html

“Importance of Organization Culture”. Management Study Guide. 2013. Retrieved from
http://managementstudyguide.com/importance-of-organization-culture.htm.

Public Relations for Business Services

Many small-businesses offer business-to-business services and they make their money on helping companies do what they cannot do in-house, but not all corporations want to outsource for business services. Therefore it can get a little tricky trying to market and advertise such a service business.

It therefore makes sense to do a little public relations in the industry sub-sector that you are in. If you are a generalist and work within a specific area with all companies then you will need local publicity and local community goodwill, which is not easy to develop either.

One great way to do public relations for business services is to write articles for the local business column in the local newspaper or write specific industry articles for various trade journals. Now, writing will not be easy but it gives you a chance to show some of your expertise and to put it out in the marketplace so people know that you are good at what you do and you know what you are talking about.

There really is no easy way to develop local community goodwill or industry goodwill, but giving away information in the proper format can help you attract a paying clients that you need. If you get good enough at public relations that in itself is a good business service that you can offer other corporations. Perhaps you might think on all this and let it sink it in 2006.

How Quality Can Dictate Price in the Service Industry

In the service industry, one business basically provides the same service as another business. Take the valet business for example, they all take your vehicle and move it to a central location until you return, when the valet retrieves your vehicle and brings it back for you. This is the basic process for all valet services. So what can set one company apart from another? Simply stated, it is quality. It is the extras that they put into the service that separates one company from their competition.

Every service industry must understand what they can do for their customer that is above and beyond the basic service. This becomes even more important when you want to sell your service not simply based on the service you offer but also by the extras. These extras give you the opportunity to sell your service at a higher price. These extras to the service truly cost nothing on a day to day basis but add value to your customer. Yes, there is the potential for extra expenses in training the staff to complete these added touches to the service but generally they are limited and more than pay for themselves over time. However, these extras cannot be something that is simply talked about, they must be present everyday in the service. Not only will your current customers be looking for this higher level of service, your service can and will act as a form of advertising your service. This is truly how you dictate your price in the service industry. Offer added value to the basic service, provide those added values and let potential customers see the service in action.

In order to get to a point where you have control over pricing there are a few things you need to do. First, understand what your basic service is. This may seem like a simple thing but it is essential in determining what your extras are and what you can sell as extras. Second, what does your competition offer in terms of added value to their services? This is true in a business whether it be service, manufacturing or retail, you must know your competition. Third, really spend time determining what value added aspects you can provide in order to differentiate your company. Keep in mind that with the ever changing world of technology, this may be every changing as well.

In the global market of today and with competition being at such high levels, you have to find ways to take your service business to a level that sets it apart. As stated in the beginning, anyone can offer the basics, it is the extras that will help your business thrive and grow.

Online Business Services Classifieds Will Go Along Way In Resolving Manpower Issues

In these advanced ages of state of the art technologies and avant-garde contrivances, it is matter of mere seconds, before you can lay your hands on pertaining and precise information on virtually anything you need from Manpower to real estate and from Tours and Travels to IT and software.

If you have been looking for a specific thing, as well as the added advantage of getting the stuffs instantly and precisely, the Online Business Services Classifieds absolutely are a best place to discover what you need. The Indian service industry is increasingly becoming aware of the power of the internet to get work done and save loads of time, resources and effort at the same time.

Not only management personnel and agents, but these Online Business Services classifieds let you search for apt talent in whichever niche industry segment you necessitate. No matter if you need an item, or have one to trade, the World Wide Web can be the most excellent place to come across relevant solutions.

It should also not come to you as a surprise that a lot of people are not going to be able to find what they were in search of, and would in basic terms go lacking, without such business classifieds which simplify their search endlessly. And what is the best part of indulging into such Online Business Services Classifieds is the fact that you can get response from the Indian service industry in real time and can attract Manpower pertaining to various arenas such as: – Management, IT, software, Consultants, Agents, Tours and Travels, Real Estate and a lot more.

These online business services classifieds makes the chore of finding a job very easy and not to mention that it proffers pretty good results. With a bit of intricate research on the World Wide Web you will be able to lay your hands on precise and pertinent information relevant to Indian service industry.

However the sheer number of alternatives accessible will sweep you off your feet and you will be perplexed as to which service provider or web portal to choose. It is easy just enough to whether or not you moderate for a particular occupation, from examining the sales promotions. You will often times also understand what the wage will likely be. This can eliminate the want to apply for careers that may not be compatible with your needs. Looking for shelter is difficult feel.

This is because all these grouped web pages serve up since one stop destination for the buyers as well as sellers. You only need to try to find the global popularity and excellent providers in the on line classifieds internet pages where you can placed your sales promotions safely and with overall locality and contact facts. You could grasp this specific while ability to build up your individual labeled web page and begin a source of income. So if you are looking for fitting Manpower, you should consult the internet at the earliest as it is the only place where you can compare various web portals for their functionality and reach and choose the best amid the rest.